A luxury jewellery pop-up designed and delivered by Northbanks for Dinny Hall at Bicester Village, combining warm contemporary interiors, bespoke display fixtures and experiential retail thinking within a compact 40sqm footprint.
The
Challenge
The core challenge was translating a premium jewellery experience into a compact temporary retail environment without losing warmth, openness or sense of luxury.
The space needed to:
- support high-value jewellery presentation
- encourage longer customer dwell time
- feel approachable rather than intimidating
- work operationally for staff
- balance security with openness
- deliver strong visual impact within a limited footprint
- create a retail language capable of informing future Dinny Hall environments
Working within both programme and budget constraints, the project also required a fast-track design and delivery process, with Northbanks appointed in March 2025 and the store opening in May 2025.
- Full Turnkey Concession
- Concept Design & development
- Technical Design & Engineering
- Manufacture
- Fixtures & Displays
- Project Management
- Fit-out
our approach
NORTHBANKS approached the project by focusing on experiential luxury rather than traditional jewellery retail formality.
The concept drew from:
- boutique hospitality environments
- contemporary gallery spaces
- soft architectural detailing
- editorial fashion presentation
- tactile natural materials
The layout was carefully planned to maximise customer circulation and visibility while maintaining clear product zoning across the 40sqm footprint.
Central display islands encouraged slower browsing behaviour and created more natural customer interaction, while perimeter fixtures maximised merchandising flexibility without overcrowding the store.
The design language was intentionally scalable, allowing the pop-up to act as both a standalone destination and a prototype for future Dinny Hall retail environments.
- Concept Design & Development – Creating a visually impactful space that aligns with Destree’s identity.
- Technical Design & Engineering – Ensuring structural integrity and seamless execution.
- Manufacture – Delivering a high-quality finish with rapid turnaround.
- Fit-Out – Executing a seamless installation, bringing all design elements together for a polished final space.
The
Solution
NORTHBANKS delivered a complete turnkey solution including:
- retail concept design
- spatial planning
- VM strategy
- fixture design
- technical drawing packages
- production coordination
- manufacture
- install
- project management
- lighting design
- styling and VM
- signage integration
- artwork integration
- supplier coordination
The finished environment combined:
- fluted MDF cabinetry wet sprayed in durable charcoal and off-white finishes
- brushed brass detailing
- powder-coated steel elements
- soft linen-inspired textures
- oversized mirrors
- integrated jewellery displays
- layered lighting
- bespoke display islands
The result was a boutique retail environment that felt contemporary, tactile and elevated while remaining highly functional for everyday retail operation.
The
Result
TThe completed pop-up successfully repositioned Dinny Hall within Bicester Village through a more refined and experiential retail environment.
The new layout created:
- more open customer interaction
- clearer product zoning
- stronger storefront presence
- increased merchandising flexibility
- improved staff usability
- adaptable VM opportunities
- elevated premium perception
- a scalable retail template for future locations
Most importantly, the project demonstrated how luxury jewellery retail could feel warm, welcoming and highly considered without relying on traditional formal retail cues.
Looking Ahead
As more fast-growing brands turn to us for their retail expansion, we look forward to continuing to design and deliver retail spaces that captivate and inspire.
PROJECT FACTS
Project Details
Client: Dinny Hall
Location: Bicester Village, UK
Sector: Luxury Jewellery Retail
Project Type: Temporary Pop-Up Retail
Size: 40sqm
Programme: 8 Weeks
Launch: May 2025
Scope: Full Turnkey Design & Delivery
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