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From immersive installations and oversized visual merchandising to tactile materials, playful storytelling and social-first retail experiences, VM & Display Show 2026 highlighted the growing importance of experiential retail design. NORTHBANKS explores the key trends shaping the future of retail environments, brand activations and customer engagement.
A look at Nike’s latest immersive installation inside the Size? Carnaby Street flagship and what it reveals about the future of experiential retail, sneaker culture and experience-led store design.
A look at Chelsea in Bloom 2026 and how the annual floral festival continues to transform London retail into immersive brand experiences through creativity, craftsmanship, visual merchandising and experiential storytelling.
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