Boucheron collaborated with Northbanks to create an exclusive concession within Selfridges London.
The
Challenge
Boucheron collaborated with Northbanks to create an exclusive concession within Selfridges London, reflecting the luxury and heritage of the esteemed Parisian jeweller. The project required a meticulous approach to ensure that the space embodied the brand’s identity while complementing the prestigious retail environment of Selfridges.
- Full Turnkey Standalone store
- Fixtures & Displays
- Concept Design & development
- Technical Design & Engineering
- Manufacture
- 3-D Printing
- Permits & Approvals
- Landlord Liaising
- Fit-out
ThE
Solution
The primary objective was to craft a concession that exudes Boucheron’s elegance and craftsmanship. This involved seamlessly integrating the brand’s iconic aesthetic into the physical space while maintaining harmony with Selfridges’ sophisticated ambiance.
Northbanks Design provided a full turnkey solution, overseeing every stage from concept development to installation.
The design incorporated Boucheron’s signature elements, including the use of precious materials and refined craftsmanship, to create a truly immersive brand experience.
- Concept Design & Development – Translating Boucheron’s brand values into a compelling physical environment.
- Technical Design & Engineering – Ensuring precision and functionality in every design element.
- Manufacture & 3D Printing – Utilising advanced techniques to produce intricate detailing.
- Permits & Approvals – Managing regulatory requirements to ensure a seamless installation process.
- Fit-Out – Executing the final build with precision to bring the vision to life.
The
Result
The completed concession successfully showcases Boucheron’s exquisite collections while elevating the overall customer experience. By blending heritage with modernity, Northbanks helped Boucheron strengthen its brand presence within one of London’s most iconic luxury retail destinations. This project highlights how strategic retail design can enhance engagement and exclusivity in a competitive market.
Looking Ahead
As more fast-growing brands turn to us for their retail expansion, we look forward to continuing to design and deliver experiential retail spaces that captivate and inspire.
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