Destree is a Parisian fashion brand known for its architectural pieces and a play on volumes, geometry and asymmetry, in line with their distinctive ‘totemic-style’ accessories.
The
Challenge
Northbanks Design collaborated with Destree to launch their first-ever retail activation pop-up in Selfridges London – marking the brand’s debut outside of France. This project aimed to showcase Destree’s architectural and geometric design language while delivering a striking and memorable retail experience.
The primary goal was to create an impactful retail space that heroes Destree’s products and elevates visual merchandising to enhance product presentation. The challenge was to ensure the design stood out in Selfridges’ dynamic retail environment while staying true to the brand’s identity.
- Full Turnkey Concession
- Concept Design & development
- Technical Design & Engineering
- Manufacture
- Fixtures & Displays
- Project Management
- Fit-out
our approach
Destree approached Northbanks for this activation due to our extensive experience in bringing retail activations and pop-ups to life within prestigious department stores like Selfridges.
To reinforce Destree’s bold design philosophy, we made the decision to execute the entire pop-up in their signature green – an on-trend brand colour that would instantly attract customers and enhance brand recognition. Our work included: T
Tz
- Concept Design & Development – Creating a visually impactful space that aligns with Destree’s identity.
- Technical Design & Engineering – Ensuring structural integrity and seamless execution.
- Manufacture – Delivering a high-quality finish with rapid turnaround.
- Fit-Out – Executing a seamless installation, bringing all design elements together for a polished final space.
The
Solution
One of the standout aspects of this project was our ability to bring it from brief to installation in under four weeks – a testament to Northbanks’ efficiency and expertise in fast-tract retail activations.
Visual merchandising played a crucial role in the success of this activation. By strategically displaying Destree’s products, we were able to:
- Elevate the perception of the brand and align it with high-end competitors.
- Enhance the desirability of the products, ensuring they were presented in a premium manner.
- Support the introduction of higher price point merchandise by meeting customer expectations of luxury retail.
The
Result
The Destree install was only supposed to be a month-long retail activation pop-up, but because of its huge success; it is now going into its third month in Selfridges. This is why we believe in understanding the customer experience/journey because it can make all the difference which is reflected in the extension of this retail activation pop-up.
Looking Ahead
As more fast-growing brands turn to us for their retail expansion, we look forward to continuing to design and deliver retail spaces that captivate and inspire.
Keep
in
touch
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