We partnered with Jones Road Beauty to create a permanent in store concession, marking the brand’s only physical retail presence outside of the United States.
The
Challenge
As Jones Road’s first international store, they required a concession that established a blueprint for how the brand can expand globally without dilution. The result is a calm, confident retail environment that successfully translates a digital first identity into physical space while remaining unmistakably Jones Road Beauty.
- Concept Design & development
- Technical Design & Engineering
- Manufacture
- Permits & Approvals
- Fit-out
our approach
Northbanks partnered with Jones Road Beauty to bring their vision to life, delivering a full-service retail solution, including:
- Concept Design & Development – Created an evolving design concept that captured and elevated Jones Road’s distinctive brand aesthetic.
- Technical Design & Detailing – Delivered a highly functional solution through precision engineering and considered detailing.
- Manufacture – Produced bespoke fixtures and finishes that articulated the brand’s contemporary vision.
- Permissions & Compliance – Managed statutory approvals to support a smooth, efficient, and on schedule store opening.
- Fit-Out – Oversaw the complete installation process to deliver a cohesive, beautifully designed retail space.
The
Solution
The concession balances strong brand presence with sensitive integration into Liberty’s historic interior. Rather than competing with its surroundings, the space is calm, clear and human in scale, allowing product education and interaction to take precedence.
A perimeter led layout defines the concession footprint, anchored by a dedicated consultation and testing counter. This structure supports clear navigation, clear sight-lines and natural engagement between staff and customers, while maximising functionality within a department store setting.
Material choices and proportions were carefully considered to feel contemporary without overt luxury, reinforcing Jones Road’s belief that great makeup should feel accessible rather than intimidating.
The
Result
The space confidently translates Jones Road Beauty’s digital first identity into a calm, functional physical environment, sensitively integrated within Liberty’s historic interior. Clear planning, considered materials and a bespoke layout promotes education and interaction, reinforcing the brand’s belief that makeup should feel accessible, modern, and unintimedating.
Looking Ahead
As more fast-growing brands turn to us for their retail expansion, we look forward to continuing to design and deliver experiential retail spaces that captivate and inspire.
Keep
in
touch
Subscribe to our newsletter for latest news and industry trends.
Sign up here
