Northbanks delivers new concession for Rails in Harvey Nichols, London

London-based retail design and brand activation agency Northbanks has completed the design, creation, and installation of Rail’s latest concession in Harvey Nichols, London.

This achievement marks a significant milestone for both Northbanks and Rails and is set to revolutionise the way customers shop for luxury fashion.

The new concession, located on the third floor of Harvey Nichols, London, offers shoppers an elevated take on California’s quintessentially effortless style, where modern meets classic.

It features a sleek and modern design that perfectly complements Rail’s breezy Californian styled clothing line where Californian comfort meets European sophistication. With over 400 square feet of retail space, the new concession offers a wide range of Rail’s latest collections, as well as exclusive items that can only be found at the Harvey Nichols location.

According to Northbanks’ lead on the project Marc Khalaf “Our goal was to capture Rail’s original, creative spirit within the design, manifesting it in clean lines, eye-catching graphics, and interesting textures. We believe that we have created a retail space that is both contemporary and ageless, wholly encapsulating the essence of Rail’s and their relaxed yet refined style ” 

Well versed with short turnaround times and liaising with department stores like Harvey Nichols, Northbanks weren’t phased by the 6 week timeline to turn this project around from initial discussions to opening – Northbanks managed to design, develop and manufacture the fixtures and furniture in record time!

With this new concession, Rail is set to reach a wider audience and establish itself as a leading fashion brand in the UK. Rachel Lynd, Multichannel Project Manager at Rail’s added, “We are thrilled to be partnering with Northbanks on this project. Their expertise and creativity have helped us bring our vision to life, and we are confident that our customers will love the new space.”

Northbanks is a London-based retail design and brand activation agency that specialises in creating innovative and engaging retail spaces and brand experiences. With a team of experienced designers and architects, the company has worked with some of the world’s leading brands.