How can retailers keep shoppers spending this summer?

Keeping shoppers spending this summer is about making physical retail a destination worth visiting – modern retail is experiential.

With warmer days and a more positive vibe in the air, people are more inclined to go out, so capitalise on it!

People remember great experiences, so invite customers to in-store events and workshops.

Involve shoppers, bring products to life with events that directly or indirectly tell your brand story.

Collaborate with complementary businesses to invite new customers, e.g. a wine shop could co-host a “wine and cheese” event with a cheese supplier.

Social community really resonates at the moment – so let local businesses pop-up in your store or host a joint event. Large national brands can also do this to be more “local”.

Always think of products and services that complement your brand or add to your offering, e.g.a homewares retailer and a food event as crockery is directly related to food, or a wellness store having a yoga or meditation class.

Think about Experiences… As the days get longer and people are out more, plan a late-night shopping event- these are great when combined with a nearby local festival or event.

Find out and take advantage of what is going on in the community. Decorate and create window displays that promote the event and get into the spirit. Plan outdoor activities well in advance with your local council, BID or Traders Association.

Street fairs and markets are more popular in the summer so take advantage of this – don’t consider them competition… Participate to drive brand awareness. Focus on a specific and relevant story.

Going outdoors is something people do more of in the summer, so utilise this. Have a holiday themed window and in-store product displays focused on these activities to encourage shoppers to buy them.

Make a seamless shopping experience; shop online and collect in-store.

Retail isn’t static – it must constantly change and anticipate shopper needs.

The best way to keep shoppers spending this summer is to help your customers enjoy their summer and inspire them to make the best of this time of the year.